The purpose of this research was to study the tourism potentiality of Khon Kaen province as well as to study and to compare the potentiality of tourism factors classified by sex and age. The sample of this study were 400 accidentally - selected Thai tourists who travelled to Khon Kaen province, to visit natural, cultural and historical tourist’s attraction and stadium such as Phu Kao – Phu Phan Kham National Park, Phu Wiang National Park, Phu Pha Man National Park, Ubon Ratana Dam, Turtle Village, King Cobra Village, Wat Nong Wena, Khao Suan Kwang Zoo and central stadium of Khon Kaen University. The respondents contained 202 male and 198 female, aged between 15 – 25 years old. Questionnaire and interview were used to collect the data. The statistical analysis was analyzed in term of means, standard deviation, t-test and analysis of variance (F-test).
The results were found as follow: 1) Studies of Khon Kaen tourisms’ potentiality by tourism sector were in high level in sector of attraction, recreation, transportation, food and beverage, souvenir and accommodation. In the sector of adventure and outdoor recreation, tourism services and activities’ tourism potentiality were in medium level. 2) The result of different comparison in tourism elements between sex found that only the attraction element was statistically different at 0.05 level. 3) The result of different comparison in tourism elements between ages found those elements of attraction, entertainment, adventure and outdoor recreation, transportation, tourism services, food and beverage, souvenir, accommodation and the event were statistically different at 0.05 level.
