Just what is a brand? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your bodybrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your brand halo -- Your brand halo handbook -- Your brand halo storybook -- Creating your brand halo storybook -- Branding and social media -- Final thoughts

1. Branding (Marketing) -- Management
2. Consumer behavior
3. Brand name products -- Psychological aspects
4. Senses and sensation
5. Communication in marketing