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TitleBranding your business : promote your business, attract customers, build your brand through the power of emotion
Author James Hammond
Imprint London : Kogan Page, 2011
Edition rev. ed
Descript vii, 276 p. : ill. ; 22 cm


Just what is a brand? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your bodybrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your brand halo -- Your brand halo handbook -- Your brand halo storybook -- Creating your brand halo storybook -- Branding and social media -- Final thoughts

Branding (Marketing) -- Management Consumer behavior Brand name products -- Psychological aspects Senses and sensation Communication in marketing

Sasin Library658.827 H226B 2011CHECK SHELVES

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