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TitleWhite ocean strategy : ride the crest of the new wave in business leadership
Author Danai Chanchaochai
Imprint Bangkok : DMG Books, 2012
Descript xxviii, 233 p. : ill. ; 24 cm


With the courage to declare the truth against mainstream economic principles, this brave little book, White Ocean Strategy, has ignited significant change in Thai society. Its readership has amounted to more than 400 000, while more than 500 leading organizations, in the public and private sectors, have participated in the White Ocean Organization network. An approving buzz has resounded around the country and abroad. The author, Danai Chanchaochai, has travelled domestically and internationally more than 500 times, to give talks to a total audience of more than 100 000. White Ocean Strategy has been selected as a supplementary book or integrated into management curricula in leading universities. Bringing business back to the path of happiness and sustainability by jointly creating White Ocean enterprises, is the essential first step in changing a business battlefield into a field of love and trust, where all the benefits are shared and society regains its love and warmth, friendship, trust and sustainability. Therefore, this book has been considered a savior in an era of great crisis for economic and social entities worldwide. It has become the only way for companies to escape downfall caused by the old business life-cycle, and it is very useful for the establishment of a new business that stands firm with dignity. Having attracted international attention, White Ocean Strategy was translated into English and published in 2012. It will be a textbook of management principles developed by a Thai and read by people in front-row universities, state and private organizations globally. It is aimed at offering the virtuous business approach as an alternative path that unifies business, society, culture and nature leading to the sustainable beauty of this world we live in. -- From


SECTION 1: A NEW OCEAN -- White Ocean -- Everything can be viewed from many angles -- White Ocean business is not new to the world

Business ethics Industrial management -- Social aspects Success in business Business planning business management business creation

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