The objective of this independent study project was to conduct strategic plan of SME credit for a Thai Commercial Bank. This project covers both external and internal environmental analysis to evaluate strengths, weaknesses, opportunities and threats. Then be defined industry attractiveness and business strength as a strategic plan of SME credit. The results of the study defined the corporate strategy as a growth strategy by market penetration, development of products and services and market development. Business strategy is to acquire the best-cost provider to create value for customers. Functional strategy in terms of marketing, operations and human resources was determined in accordance with corporate strategy and business strategy to support the creation of a competitive advantage. This will lead to the sustainable growth of bank. For the strategy to implement the plan, strategy map and balanced scorecard used to measure performance from the perspective of financial, customer, internal process and learning and development. Key performance indicator (KPI) for each perspective was used to evaluate and control the operation.
