Anti-aging cosmeceuticals are highly interested by consumers with continuously market growth rate. As products innovation represents by the production technology, the efficiency of ingredients as well as significant and proven clinical result comparing to general cosmetics, which is an important part in consumer buying decision. Wellgrow Med Inc., who has more than 10 years of experience in skin care products, realizes the potential of this business. The company is planning to import and distribute the anti-aging cosmeceutical “Rejuvaskin” from Scarheal Inc., USA, officially start in 2013 The objective of this special report is to prepare marketing plan for the product “Rejuvaskin” in 2013. By study market situation, consumer analysis and market segmentation to plan on the marketing strategies such as, variety of marketing activities to promote brand and image of the product under slogan “Rejuvaskin, BOTOX®-liked without injection”. Through a variety of media and public relations which will build the better understanding & confidence in product. Promotional activities & distribution are also important for sales boost. As well as maintaining good relationship between customers and brand to achieve the targeted marketing objectives.
