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TitlePositioning the brand [electronic resource] : an inside-out approach
Author Rik Riezebos and Jaap van der Grinten
Imprint London ; New York : Routledge, 2012
Edition 1 st ed
Descript 1 online resource (vi, 191 p.) : ill. 22 cm

Product management Brand name products Branding (Marketing)

Communication Arts Library658.827 R464P 2012CHECK SHELVES

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