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| Author | Riezebos, H. J., 1960- |
|---|---|
| Title | Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten |
| Imprint | London ; New York : Routledge, 2012 |
| Edition | 1 st ed |
| Descript | 1 online resource (vi, 191 p.) : ill. 22 cm |
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.827 R464P 2012 | CHECK SHELVES |
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