การศึกษาการจัดการธุรกิจสนามฟุตบอลหญ้าเทียมในร่มในกรุงเทพมหานครและปริมณฑล / เพชร นาคะศิริ = A study of the management of indoor artificial soccer field business in Bangkok and its perimeter / Petch Nakasiri
The purposes of this research were to study the management of indoor soccer field and to compare the satisfaction of service users. In-depth interview 6 administration study the management of management resource and management process by analyzing data and summarized by descriptive statistics. Questionnaire was used for collecting data from indoor artificial grass soccer fields customer about satisfaction toward the soccer field business by analyzing data into frequencies, percentages, means, standard deviation, t-test and Analysis of Variance (F-test). The results were found as follow:
1. The administration of indoor artificial soccer fields have opinion about Management resource for Human resource that the human resource was enough and the administration considered in experience much more than major that they graduated in Financial and Budget the fields had 3 part of income from rent, special event and sponsors. About Facility fields provided base facilities and special facilities. About Public Relationship fields used internet and words of mouth to promote the fields. 2. The administration of indoor artificial soccer fields have opinion about Management process for Planning that they plan in short term, medium term and long term for small their plan was flexible but the large field their plan were fixed. About organizing staff in organization in small fields was flexible but in large fields was fixed. About Leading the administration was open for staff’s opinions. About evaluation they had evaluation monthly and concluded in annual in meeting 3. The samples who use indoor artificial soccer fields was mostly male age between 22-30 years the samples have satisfaction about marketing mix in overall (mean = 3.08), product (mean = 3.15), price (mean = 2.97), place (mean = 2.87), promotion (mean = 3.01), people (mean = 3.14) and process (mean = 3.00) in high level 4. The comparison of customer satisfaction categorized by size of field toward the marketing mix showed the significant differences in price, place, promotion, people, process and physical characteristic presentation at the statistical level of .05 5. The comparison of customer satisfaction categorized by income toward the marketing mix showed the significant differences in price, place, promotion, people, process and physical characteristic presentation at the statistical level of .05.
