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TitleSocial media ROI : managing and measuring social media efforts in your organization
Author Olivier Blanchard
Imprint Indiannapolis, Ind. : Que, 2011
Descript xvi, 292 p. : ill. ; 23 cm

CONTENT

Part 1: Social media program development -- Creating the social company -- Aligning social media to business goals -- Planning for performance measurement -- Establishing clarity of vision, purpose, and execution -- Part 2: Social media program integration -- Understanding how social media plugs into the organization -- The people principle -- Establishing social media guidelines for the organization -- Laying the operational groundwork for effective social management -- The new rules of brand communications in the age of social media -- Part 3: Social media program management -- Listening before talking -- Social media and digital brand management -- Real-time digital support : fixing customer service once and for all -- Social media program management - putting it all together -- Part 4: Social media program measurement -- Creating measurement practice for social media programs -- ROI and other social media outcomes -- F.R.Y. (Frequency, reach, and yield) and social media -- Social media program analysis and reporting afterword


Social media -- Economic aspects Internet marketing

LOCATIONCALL#STATUS
Sasin Library658.872 B639S 2011CHECK SHELVES

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