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TitleDesign like Apple : seven principles for creating insanely great products, services, and experiences
Author John Edson ; with Ernest Eeck
Imprint Hoboken, NJ : Wiley, 2012
Descript 192 p. : col. ill. ; 22 cm


Design makes all the difference: beauty, ingenuity and charisma create a unique competitive advantage -- Design the organization: nurturing taste, talent and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototyping to perfection -- Design is for people: connecting with your customer -- Design with conviction: commit to a unique voice

Apple Computer Inc Product design Customer services Marketing

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