AuthorEdson, John, 1966-
TitleDesign like Apple : seven principles for creating insanely great products, services, and experiences / John Edson ; with Ernest Eeck
Imprint Hoboken, NJ : Wiley, 2012
Descript 192 p. : col. ill. ; 22 cm

CONTENT

Design makes all the difference: beauty, ingenuity and charisma create a unique competitive advantage -- Design the organization: nurturing taste, talent and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototyping to perfection -- Design is for people: connecting with your customer -- Design with conviction: commit to a unique voice


SUBJECT

  1. Apple Computer
  2. Inc
  3. Product design
  4. Customer services
  5. Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.5752 E24D CHECK SHELVES