Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson ; with Ernest Eeck
Imprint
Hoboken, NJ : Wiley, 2012
Descript
192 p. : col. ill. ; 22 cm
CONTENT
Design makes all the difference: beauty, ingenuity and charisma create a unique competitive advantage -- Design the organization: nurturing taste, talent and a design culture -- The product is the marketing: great products sell themselves -- Design is systems thinking: product and context are one -- Design out loud: prototyping to perfection -- Design is for people: connecting with your customer -- Design with conviction: commit to a unique voice