The art of doing good : where passion meets action / Charles Bronfman and Jeffrey Solomon with John Sedgwick
Imprint
San Francisco, CA : Jossey-Bass, 2012
Descript
ix, 276 p. : ill. ; 24 cm
CONTENT
That aha! moment: when inspiration strikes -- The prequel: the backstory: the history behind the idea -- What it takes: can you really do this? -- Getting off the ground: at some point you need to get real -- Being the brand: identifying with your organization -- The pros and cons of partnership: do your research -- Finding support: use your connections -- Setting goals and keeping on track: start small and grow -- Staffing up: your most vexing resources: people! -- Hard knocks: weathering the storms -- Preparing for rollout: ramping up -- Becoming a manager: the change -- The board: how the board can help -- Transparency: no secrets -- Planning for the future: what to do next -- The money side: money is not a dirty word -- Making your exit: how do you know when it is time to go?