That aha! moment: when inspiration strikes -- The prequel: the backstory: the history behind the idea -- What it takes: can you really do this? -- Getting off the ground: at some point you need to get real -- Being the brand: identifying with your organization -- The pros and cons of partnership: do your research -- Finding support: use your connections -- Setting goals and keeping on track: start small and grow -- Staffing up: your most vexing resources: people! -- Hard knocks: weathering the storms -- Preparing for rollout: ramping up -- Becoming a manager: the change -- The board: how the board can help -- Transparency: no secrets -- Planning for the future: what to do next -- The money side: money is not a dirty word -- Making your exit: how do you know when it is time to go?

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