The social media handbook for financial advisors : how to use LinkedIn, Facebook, and Twitter to build and grow your business

Title	The social media handbook for financial advisors : how to use LinkedIn, Facebook, and Twitter to build and grow your business
Author	Matthew Halloran and Crystal Thies
Imprint	Hoboken, NJ : Bloomberg Press, 2012
Descript	xxviii, 276 p. : ill. ; 24 cm

CONTENT

Compliance -- Creating rapport online -- Lessons learned from social media -- Give something for nothing -- The disciplined approach -- Why Twitter? -- Marketing on Twitter -- Getting leads from Twitter -- Public relations on Twitter -- Why Facebook? -- How to advertise on Facebook -- Facebook applications and tools -- Public relations on Facebook -- Why LinkedIn? -- Setting up your LinkedIn account -- Building an effective linkedIn profile -- Building your linkedIn network to create a self-referral machine -- Finding prospects using linkedIn: creating your self-referral machine -- Using linkedIn groups for visibility and prospecting -- Gaining visibility on LinkedIn -- Future of social media

Financial planners -- Internet marketing Investment advisors -- Internet marketing Financial services industry -- Internet marketing Social media Internet marketing

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