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TitleA guide to open innovation and crowdsourcing : expert tips and advice
Author edited by Paul Sloane
Imprint London : Kogan Page, 2011
Descript xix, 271 p. : ill. ; 24 cm

CONTENT

What is open innovation? -- What is crowdsourcing? -- Open innovation typlogy -- The importance of a strategic approach to open innovation -- Start at the end -- Institutionalizing open innovation -- The strategic context for open innovation -- Leadership issues and challenges in the OI world -- Motivating the crowd to participate in your innovation initiative -- How LG Electronics is transforming itself into an innovation company -- Bridging open innovation gaps -- Soft skills for open innovations success -- Open innovation with customers : co-creation at threadless -- Introducing open innovation at intuit -- Problem description in open problem solving : how to overcome cognitive and psychological roadblocks -- Building the culture for open innovation and crowdsourcing -- Overcoming resistance to OI -- Managing legal and IP issues -- Fast, open and global - the future of innovation -- The power of open collaboration in connecting people -- Common mistakes and stress points -- Attracting open innovation partners - portals, publicity and people -- Multistep dynamic expert sourcing : a novel approach for open innovation platforms -- The acceleration of innovation -- Envisioning the future of innovation


New products Social media -- Economic aspects Diffusion of innovations Strategic planning Organizational change

LOCATIONCALL#STATUS
Sasin Library658.5038 G946 2011CHECK SHELVES

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