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TitleThe language of leaders : how top CEOs communicate to inspire, influence and achieve results
Author Kevin Murray
Imprint London : Kogan Page, 2012
Descript ix, 229 p. : ill. ; 25 cm

CONTENT

Part 1: Why you need to be a better communicator if you want lead -- Napoleon's leadership legacy -- Leadership transformed - life in the fishbowl -- The 12 principles of leadership communication -- Part 2: The fundamentals -- Learn to be yourself, better -- Provide a framework for leadership and action, through mission and values -- Communicate the future to drive the present -- Bring the outside in and focus on building relationships and trust -- Engage and align through conversations -- Part 3: Communicate, communicate, communicate -- It's all about them - the need for audience centricity -- The inspiring effect of listening leaders -- Stand up to stand out - why you need a point of view -- The power of stories -- Watch out for the undermining signals beyond the words -- Prepare properly for public platforms -- Part 4: conclusion -- Learn, rehearse, review, improve ; become fluent in the language of leaders -- If you remember nothing else


Leadership Chief executive officers Communication in management

LOCATIONCALL#STATUS
Sasin Library658.45 M982L 2012CHECK SHELVES

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