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TitleSocialnomics : how social media transforms the way we live and do business
Author Erik Qualman
Imprint Hoboken, NJ : John Wiley & Sons, 2013
Edition 2nd ed.
Descript xviii, 316 p. ; 23 cm

CONTENT

Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging: what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Social analytics: big data and beyond -- Social organizational structure


Social media -- Economic aspects Social media

LOCATIONCALL#STATUS
Central Library (4th Floor)658.872 Q1S 2013CHECK SHELVES

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