Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging: what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Social analytics: big data and beyond -- Social organizational structure

1. Social media -- Economic aspects
2. Social media