Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleLikeonomics : the unexpected truth behind earning trust, influencing behavior, an inspiring action
Author Rohit Bhargava
Imprint Hoboken, NJ : John Wiley & Sons, c2012
Descript xl, 184 p. : ill. ; 24 cm

CONTENT

Inside the modern believability crisis: how Rockefeller's Dimes, war propaganda and the Marlboro man ruined the world -- Navigating the likeability gap: what Rwands, golf courses, and Ocean's Eleven can teach Us about the decisions we make -- The ROI of likeability: why spreadsheets need to die, websites stink, and likeable politicians -- Truth -- Relevance -- Unselfishness -- Simplicity -- Timing


Economics -- Psychological aspects Marketing -- Psychological aspects Trust Charisma (Personality trait) Interpersonal relations Customer relations Public relations

LOCATIONCALL#STATUS
Central Library (4th Floor)658.812 B575LCHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram