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TitleLikeonomics : the unexpected truth behind earning trust, influencing behavior, an inspiring action
Author Rohit Bhargava
Imprint Hoboken, NJ : John Wiley & Sons, c2012
Descript xl, 184 p. : ill. ; 24 cm


Inside the modern believability crisis: how Rockefeller's Dimes, war propaganda and the Marlboro man ruined the world -- Navigating the likeability gap: what Rwands, golf courses, and Ocean's Eleven can teach Us about the decisions we make -- The ROI of likeability: why spreadsheets need to die, websites stink, and likeable politicians -- Truth -- Relevance -- Unselfishness -- Simplicity -- Timing

Economics -- Psychological aspects Marketing -- Psychological aspects Trust Charisma (Personality trait) Interpersonal relations Customer relations Public relations

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