AuthorScudder, Virgil, 1950-
TitleWorld class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder with Ken Scudder
Imprint Hoboken, NJ : John Wiely & Sons, c2012
Descript xviii, 218 p. ; 24 cm

CONTENT

The Scudder method -- You are a brand: make it the right one -- Active listening: a critical management tool -- Customs, culture, and language count: engage humbly -- Where's the CCO? -- Words matter -- Be strong: apologize -- Investors: handle with care -- Employees: a vital audience -- CEOs and boards: times have changed -- The news media: opportunity and peril -- Winning in the media -- Media training: a modern day necessity -- Public speaking: power, persuasion, and good will -- Winning at the lectern -- Fielding the questions: challenge and opportunity -- Speechwriter and speaker: a critical alliance -- Humor: a powerful tool, but handle with care -- The role of philanthropy: doing well by doing good -- Advocating for your company -- Crisis: a CEOs supreme test -- Hostile takeovers: the wolf at the door -- Turnarounds: righting the ship -- Government hearings: don't be nervous. don't be flustered. be prepared


SUBJECT

  1. Communication in management
  2. Communication in organizations
  3. Public relations

LOCATIONCALL#STATUS
Central Library (4th Floor)658.45 S436W CHECK SHELVES
Sasin Library658.45 S436W 2012 CHECK SHELVES