The Family Service Nursery is a business that offers pre-school child care services. The target groups are newborn to pre-kindergarten age in families with incomes of more than 40,000 baht in Muang Nakhon Pathom district. According to the detailed study, the business should provide value to customers by creating a difference in quality since the operator is able to provide child care that meets the required standards for both childcare giver and buildings and environment. Based on the survey results, the operator was able to provide services designed to meet the customers’ needs, including daycare services by American care givers for children from the age of 2 and up to pre-kindergarten, monthly medical check-up, playground and equipment that encourage child development appropriately. The operational organization is in the form of a sole proprietorship. The project’s estimated capital is 12 million baht by which source of investment comes from financing and equity with the ratio of 50: 50. The business requires a high cost of investment for land acquisition and permanent building construction. Results obtained from the operation report satisfactory profits. Based on the project feasibility study, the payback period is 4 years and 2 months with net present value of more than 14 million baht. When compared with the net present value of project cost of approximately 6 million baht, a 21 percent return on investment is obtained.
