Understanding entrepreneurship, Diffusion, and R&D in the context of monoplistic competition -- Differentiation in action -- The role of dynamic tension in constructing versioning and product differentiation curves -- Examples of product differentiation and versioning curves -- Facilitating creativity and innovation -- Conceptualizing products and services using the FAD template -- Strategic planning approaches for product differentiation and innovation -- The Ten-Ten planning process: crafting a business story -- Lock-in and revenue growth -- Valuing the business -- Developing a business plan -- Project management for new product and services development -- Re-priming the business using real options concepts -- Wrap-up

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