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AuthorSanders, G. Lawrence
TitleDeveloping new products and services : learning, differentiation, and innovation / G. Lawrence Sanders
Imprint New York : Business Expert, c2011
Descript xx, 340 p. : ill. ; 21 cm.


Understanding entrepreneurship, Diffusion, and R&D in the context of monoplistic competition -- Differentiation in action -- The role of dynamic tension in constructing versioning and product differentiation curves -- Examples of product differentiation and versioning curves -- Facilitating creativity and innovation -- Conceptualizing products and services using the FAD template -- Strategic planning approaches for product differentiation and innovation -- The Ten-Ten planning process: crafting a business story -- Lock-in and revenue growth -- Valuing the business -- Developing a business plan -- Project management for new product and services development -- Re-priming the business using real options concepts -- Wrap-up

Product management New products -- Development Marketing

Chula Business School Library658.575 S194D 2011CHECK SHELVES

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