Creative strategies : idea management for marketing, advertising, media and design

Title	Creative strategies : idea management for marketing, advertising, media and design
Author	Mario Pricken
Imprint	London : Thames & Hudson, 2010
Descript	311 p. : col. ill. ; 27 cm

CONTENT

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces

Creativity in advertising Advertising campaigns

LOCATION	CALL#	STATUS
Fine & Applied Arts Library : Reference Collection	HF5823 P947C 2010	DUE 17-05-16

Location

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