AuthorPricken, Mario
TitleCreative strategies : idea management for marketing, advertising, media and design / Mario Pricken
Imprint London : Thames & Hudson, 2010
Descript 311 p. : col. ill. ; 27 cm

CONTENT

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces


SUBJECT

  1. Creativity in advertising
  2. Advertising campaigns

LOCATIONCALL#STATUS
Fine & Applied Arts Library : Reference CollectionHF5823 P947C 2010 DUE 17-05-16