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TitleCreative strategies : idea management for marketing, advertising, media and design
Author Mario Pricken
Imprint London : Thames & Hudson, 2010
Descript 311 p. : col. ill. ; 27 cm

CONTENT

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces


Creativity in advertising Advertising campaigns

LOCATIONCALL#STATUS
Fine & Applied Arts Library : Reference CollectionHF5823 P947C 2010DUE 17-05-16



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