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TitleMeta-luxury : brands and the culture of excellence
Author Manfredi Ricca, Rebecca Robins
Imprint New York : Palgrave Macmillan, 2012
Descript xiv, 208 p. : ill. ; 24 cm

CONTENT

Introduction : why meta-luxury? -- Defining meta-luxury -- Craftsmanship -- Focus -- History -- Rarity -- The pillars of meta-luxury in summary -- The economy of meta-luxury


Quality of products Luxuries -- Marketing Brand name products

LOCATIONCALL#STATUS
Sasin Library658.827 R489M 2012CHECK SHELVES

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