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TitleThe business of healthcare innovation
Author edited by Lawton Robert Burns
Imprint Cambridge, UK : Cambridge University Press, 2012
Edition 2nd ed.
Descript xxiv, 574 p. : ill. ; 25 cm


"The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy"--Provided by publisher


The business of healthcare innovation in the Wharton School curriculum / Lawton R. Burns -- The pharmaceutical industry: re-booted and re-invigorated / Jonathan P. Northrup with Marina Tarasova and Lee Kalowski -- Pharmaceutical strategy and the evolving role of mergers and acquisitions (M&A) / Lawton R. Burns, Sean Nicholson and Joanna P. Wolkowski -- The biotechnology sector: therapeutics / Cary G. Pfeffer -- Biotechnology business and revenue models: implications for strategic alliances and capitalization / Stephen M. Sammut -- The medical device sector / Kurt H. Kruger and Max A. Kruger -- The healthcare information technology sector / Adam C. Powell and Jeff C. Goldsmith -- Healthcare innovation across sectors: convergences and divergences / Lawton R. Burns, David M. Lawrence and Stephen M. Sammut

Medical care -- Technological innovations Medical technology -- Economic aspects Business forecasting Economic forecasting Biotechnology -- Economics

Central Library610.28 B979DUE 01-12-16 BILLED
Economics LibraryRA410 B87 2012CHECK SHELVES

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