AuthorGoodman, Michael B
TitleCorporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch
Imprint New York : Business Expert Press, 2012
Descript x, 145 p. : ill. ; 23 cm

CONTENT

Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environments, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources


SUBJECT

  1. Business communication
  2. Communication in management
  3. Communication in organizations
  4. Corporations -- Public relations
  5. International cooperation

LOCATIONCALL#STATUS
Sasin Library658.45 G653C 2012 CHECK SHELVES