Corporate communication : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch
Imprint
New York : Business Expert Press, 2012
Descript
x, 145 p. : ill. ; 23 cm
CONTENT
Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environments, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources