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TitleCorporate communication : tactical guidelines for strategic practice
Author Michael B. Goodman and Peter B. Hirsch
Imprint New York : Business Expert Press, 2012
Descript x, 145 p. : ill. ; 23 cm

CONTENT

Corporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environments, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources


Business communication Communication in management Communication in organizations Corporations -- Public relations International cooperation

LOCATIONCALL#STATUS
Sasin Library658.45 G653C 2012CHECK SHELVES

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