แนวทางฟื้นฟูการท่องเที่ยวเชิงอนุรักษ์อำเภอปาย จังหวัดแม่ฮ่องสอน / กนกวรรณ ศรีขวัญ = Eco-tourism restoration guidelines for Pai District, Mae Hong Son Province / Kanokwan Srikhwan
The purposes of this study were to investigate problems and barriers of eco-tourism and to propose the restoration guideline for a preservation tourism in Pai district, Mae Hong Son. Research method of this study was employed by a qualitative research. Sampling groups were stakeholders divided into 9 groups namely Pai community, accommodation business group, souvenirs shopping group, food and beverage group, tourism business group, tourism service group, local media group , tourism business club and government agency. Data collections were used an in-depth interview and focus group techniques following by content analysis for qualitative analysis. The results of the study were reported as follows : The problems and barriers were found in two main points which were (1) nature and environment and (2) culture and ways of life. The focus group technique was employed in order to find restoration eco-tourism for the purpose of nature and culture. The restoration guideline of eco-tourism in Pai district, Mae Hong Son were presented into sustainable projects as follows : 1) Preservating nature and environment projects to adjust landscape for Pai charming, Pai for cleaning campaign, the encultural of environmental preservation such as eco-tourism community contest and gardening and cleaning village projects and 2) Culture and tradition preservation which were tribe customs dressing (Hom-Par-Tai-Fah-Muang-Thai) and the 12 month traditional activities.
