แผนธุรกิจสำหรับพื้นไวนิล ของบริษัท โฟตี้โฟ บิลดิ้ง ไลน์ จำกัด / ประภาพรรณ บัวสอน = Business plan for the vinyl floor of 44 Building Line Co., Ltd. / Prapaphan Buasorn
Business plan for the import and distribution of vinyl floor, under the brand name of Wood Plus by Four Four Building Line Co., Ltd. aims to analyze external environment, customers, competitors and analysis environment within organization. Using the management tools such as Driving Forces, Five Forces Analysis, Product Life Cycle, SWOT and Value Chain Analysis etc. The company corporate strategy is Growth strategy by choosing to sub-strategy of growth such as market penetration strategy and product development. The business strategy is Differentiation) to create a competitive advantage. In 2012, company aims to have sales to 20 million, and expects that sales will increase to 10% every year from the strategic level The Company recognizes the importance of changes in the environment. The company did not ignore the strategic review on a regular basis. The strategy is up to date. The staff has coordinated with all parties to understand the direction of the company. We believe that this strategy will be designed. Create a sustainable competitive advantage to companies in the future.
