The Hybrid Energy co.,ltd is a trading company in the energy industry. Which realizes the problem of fuel that happens nows and in the future. The company began to find the alternative energy sources in Thailand and other countries, and found that "ShellBeach" is the most appropriate biomass to use in thailand’s industry The objective of business plan of Hybrid Energy co.,ltd, that is biomass energy trading company, is to analyze external and internal factors that affect to the company and biomass energy trading business by using management tools. As the result of internal and external analysis, the company should implement ‘growth strategy’ as the corporate strategy by focus on internal growth. Market penetration and product development strategy are company’s business strategy and company use differentiate strategy to create the competitive advantage in business. In 2012, the company’s goalsare500 millions sales and 250millions per yeargrowth after implement the strategies.
