ปัจจัยที่มีผลต่อแรงจูงใจในการพัฒนาตนเองเพื่อการสร้างสรรค์ผลงานทางวิชาการของอาจารย์สถาบันอุดมศึกษาเอกชน / จุฑามาศ สนกนก = Factors affecting motivation for self-improvement in academic work production of private universities’ faculty members / Chutamas Sonkanok
The purposes of this study were to study the factors affecting motivation in academic work production of private universities’ faculty members, and to develop the strategies which motivated Payap University’s faculty members toward enhanced production of academic work. The sample group consisted of 641 faculty members from private universities. Data collection was by means of interviewing and a 5-level rating scale questionnaire which on expert advice was appropriate. Cornbach’s alpha coefficient for the questionnaire was .949. The data was analysed by using Principle Component Extraction and Orthogonal Rotation with Varimax Method. The strategies were developed by a focus group drawn from Payap University’s faculty. The result showed that there were 8 significant factors affecting motivation that were described by 64 parameters accounting for 66.724% of variances: an academic environment, pride in the achieved work, reward and resulting contentment, support offered, institutional commitment, perception of duties, encouragement from peers and family, and quality assurance processes. The motivational strategies proposed for Payap University’s faculty members were related to the strategies proposed for improving the academic environment, increasing pride in the achieved work, providing support facilities, rewarding members and gaining increased contentment and institutional commitment. The proposed strategies were classified into 3 levels: institutional strategies, faculty level strategies and personal strategies.
