Racism, sexism, and the media : Multicultural issues into the new communications age/ Clint C. Wilson II, Felix Gutierrez and Lena M. Chao
Imprint
Thousand Oaks, CA : SAGE, 2013
Edition
4th ed.
Descript
xv, 314p. : ill ; 26 cm
CONTENT
Demographics. -- Media matter. -- Disparaging the "Other" -- "Bamboozling" stereotypes through the 20th century. -- Race, culture, and gender in the new media age. -- The press: whose (News) media is it? -- Marketing and advertising: the media's not-so-silent partners. -- Public relations: an opportunity to influence the media. -- Advocacy: keeping their feet to the fire. -- Access: equitable hiring principles elude media employers. -- Alternative media. Epilogue: thoughts about the future.