Features of the interorganizational system to support the initial trust of joining the transportation collaboration / Anirut Asawasakulsorn = คุณลักษณะของระบบสารสนเทศระหว่างองค์กรเพื่อสนับสนุนความไว้วางใจแรกเริ่มของการเข้าร่วมความร่วมมือในการขนส่ง
Organizations' reluctance to join a transportation collaboration has been acknowledge to be a obstacle to solving the empty truck syndrome. Since the interorganizational system (IOS) is typically shown during the invitation session of collaboration, well equipped features to support initial trust should increase intention to join the transportation collaboration. The purpose of this study was to investigate the effects of features to support initial trust-trustworthness features and social embeddedness features- on intention to join the transportation collaboration. A laboratory experiment was conducted using a 2x2 factorial within-subjects experimental design with two settings. Four versions of the experimental IOS system with initial trus-embbed features were manipulated. Subjects were asked to play the role of businiess owners whose organizations owned some trucks and sho faced an empty truck problem. There are two experimental settings: (1) 58 logistics students participating in a WHands-on Workshop" experiment, and (2) 61 MBA Students participating in a "Waching a Demonstration via Video clips" experiment. After considering the effects of disposition to trust and transaction characteristics in the transportation collaboration, trustworthiness features did not affect the logistics students' intention to joint transportation callabboration but these features had led to the increase in MBA students' intention. Whilst, social embeddedmess features had some effect on the logistics students' intention but not the MBA students' intemtion.