การศึกษาการจัดการสโมสรฟุตบอลที่เข้าร่วมแข่งขันในรายการสปอนเซอร์ไทยพรีเมียร์ลีก 2010 ตามมาตรฐานสมาพันธ์ฟุตบอลแห่งเอเชีย / รุ่งโรจน์ พรขุนทด = A study of Sponsor Thai Premier League 2010 football clubs management according to the Asian Football Confederation standard / Rungrote Pornkhuntod
To study the management of Sponsor Thai Premier League 2010 football clubs following AFC standard. The sample composed of 256 persons from 16 football clubs was executive, staff and players. The questionnaires were used to accumulate data to be analyzed in statistics by finding percentages mean standard deviation t-test and F-test. The results were as follows 1. The overall result of management resources composed man money material and management was good level. 2. The overall result of football club management following AFC standard was good level. 3. External environmental: economic factors were football club management effected in high level while political and Social factors were football club management effected in few level. 4. In comparing the football club management following AFC standard between male and female. There were significantly different among the attendance governance/soundness marketing & promotion at the .05 level. 5. In comparing the football club management following AFC standard between clubs, as overall, were significantly different at the .05 level except in the business scale was not significantly.
