การศึกษากลยุทธ์การประชาสัมพันธ์ของการแข่งขันเทนนิส พีทีที ไทยแลนด์ โอเพ่น 2553 / สุนทรี อาภานุกูล = A study of strategic public relations in Tennis PTT Thailand Open 2010 / Sunthree Apanukul
The purpose of the research was to study the public relations strategies in PTT Tennis Thailand Open 2553. The research aimed to study corporate strategies of PTT Thailand Open 2553 tennis tournaments and documents from the public relations of the competition. Qualitative research was conducted by interview of the public relations management of PTT Thailand Open 2553 and documents relating to the promotion of the competition. The research strategies of promotion of competition tennis PTT Thailand Open 2553 were 1.Strategies to build relationships with customers in order to facilitate business and foster business cooperation with of customers 4 groups consisting of Agency (BEC World), Sponsorship, Mass Communication, Customer. Special events were organized and reward were given to customers sponsored of the competition. 2.Strategic Image Building. The good image of an organization is one that is trustworthy and responsible to the society. sponsorship provides such image.
