Focus groups : a practical guide for applied research / Richard A. Krueger, Mary Anne Casey
Imprint
Los Angeles : SAGE, c2009
Edition
4th ed
Descript
xviii, 219 p. : ill. ; 24 cm
CONTENT
Overview of Focus Groups -- Planning the Focus Group Study -- Developing Questions -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting -- Styles of Focus Group Research -- Focus Group Interviews with Young People -- International and Cross-Cultural Focus Groups Interviews -- Telephone and Internet Focus Groups -- Focus Group Interviews Within the Organization -- Modifications of Focus Groups -- Answering Questions About the Quality of Focus Group Research