The objective of this special project is to present a feasibility study for the new style of Nakornkilo specialty store named “Nakornkilo Center (NKL).” The store sales tools and equipment for the small and medium service provider such as a small retailer and a restaurant and offers the combination service style of traditional and modern retailer. The small and medium business owners will be the primary targets of NKL. The positioning is to offer the variety of products and the excellent service. NKL is a modern specialty store at the convenient location, emphasize in the customer satisfaction. NKL prepares many necessary resources to be ready for the operations. In human resource function NKL specifies job qualifications and job responsibilities obviously with the good compensation and welfare. In technology function, NKL prepares data base system to improve their performance. In service function, NKL prepares the qualified staffs that have been trained to serve customer perfectly. The infrastructures are a service building, a warehouse and parking lots. In the financial study, NKL was estimated the initial capital about 18,905,700 baht which 11,000,000 baht come from shareholders and 7,905,700 baht come from bank loan. The WACC of this project is 13.74%. According to the financial analysis with the ten year project, the net present value (NPV) is 12,373,829.56 baht, the internal rate of return (IRR) 23.87% with the payback period of 4 years and 10 months. After analyzing all factors including sensitivity and scenario analysis, the result is feasible.
