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TitleBusiness communication today
Author Courtland L. Bovee, John V. Thill
Imprint Boston : Pearson, 2012
Edition 11th ed., Global ed.
Descript 617 p. : ill. ; 28 cm


Understanding the foundations of business communication: Achieving success through effective business communication ; Mastering team skills and interpersonal communication ; Communicating in a world of diversity -- Applying the three-step writing process: Planning business messages ; Writing business messages ; Completing business messages -- Crafting brief messages : Crafting messages for electronic media ; Writing routine and positive messages ; Writing negative messages ; Writing persuasive messages -- Supporting messages with quality information: Finding, evaluating, and processing information ; Designing visual communication -- Planning, writing, and completing reports and proposals : Planning reports and proposals ; Writing reports and proposals ; Completing reports and proposals -- Designing and delivering oral and online presentations : Developing oral and online presentations ; Enhancing presentations with slides and other visuals -- Writing employment messages and interviewing for jobs : Building careers and writing resumes ; Applying and Interviewing for employment

Business communication -- United States -- Case studies Business writing -- United States Communication in organizations -- United States -- Case studies English language -- Business English

Central Library (4th Floor)658.45 B783B 2012CHECK SHELVES

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