Principles of marketing

Title	Principles of marketing
Author	Philip Kotler, Gary Armstrong
Imprint	Boston, MA : Pearson, 2012
Edition	14th ed., Global ed.
Descript	136 p. : ill. ; 28 cm

CONTENT

PART 1. DEFINING MARKETING AND THE MARKETING PROCESS -- Marketting: creating and capturing customer value -- Company and marketing strategy: partnering to build customer buyer behavior

Marketing Marketing -- Management Industrial management

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.8 K87P 2012	CHECK SHELVES
Chula Business School Library	658.8 K87P 2012	CHECK SHELVES

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