Principles of marketing / Philip Kotler, Gary Armstrong

Author	Kotler, Philip
Title	Principles of marketing / Philip Kotler, Gary Armstrong
Imprint	Boston, MA : Pearson, 2012
Edition	14th ed., Global ed.
Descript	136 p. : ill. ; 28 cm

CONTENT

PART 1. DEFINING MARKETING AND THE MARKETING PROCESS -- Marketting: creating and capturing customer value -- Company and marketing strategy: partnering to build customer buyer behavior

SUBJECT

Marketing
Marketing -- Management
Industrial management

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.8 K87P 2012	CHECK SHELVES
Chula Business School Library	658.8 K87P 2012	CHECK SHELVES

Office of Academic Resources
Chulalongkorn University

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

Library Service 0-2218-2929, 0-2218-2927

Administrative Division 0-2218-2903

Fax. 0-2215-3617

Complaint / Suggestions

Staff Only