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AuthorKotler, Philip
TitlePrinciples of marketing / Philip Kotler, Gary Armstrong
Imprint Boston, MA : Pearson, 2012
Edition 14th ed., Global ed.
Descript 136 p. : ill. ; 28 cm


PART 1. DEFINING MARKETING AND THE MARKETING PROCESS -- Marketting: creating and capturing customer value -- Company and marketing strategy: partnering to build customer buyer behavior

Marketing Marketing -- Management Industrial management

Central Library (4th Floor)658.8 K87P 2012CHECK SHELVES
Chula Business School Library658.8 K87P 2012CHECK SHELVES

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