AuthorKotler, Philip
TitlePrinciples of marketing / Philip Kotler, Gary Armstrong
Imprint Boston, MA : Pearson, 2012
Edition 14th ed., Global ed.
Descript 136 p. : ill. ; 28 cm

CONTENT

PART 1. DEFINING MARKETING AND THE MARKETING PROCESS -- Marketting: creating and capturing customer value -- Company and marketing strategy: partnering to build customer buyer behavior


SUBJECT

  1. Marketing
  2. Marketing -- Management
  3. Industrial management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 K87P 2012 CHECK SHELVES
Chula Business School Library658.8 K87P 2012 CHECK SHELVES