Author | Kotler, Philip |
---|---|
Title | Principles of marketing / Philip Kotler, Gary Armstrong |
Imprint | Boston, MA : Pearson, 2012 |
Edition | 14th ed., Global ed. |
Descript | 136 p. : ill. ; 28 cm |
PART 1. DEFINING MARKETING AND THE MARKETING PROCESS -- Marketting: creating and capturing customer value -- Company and marketing strategy: partnering to build customer buyer behavior
LOCATION | CALL# | STATUS |
---|---|---|
Central Library (4th Floor) | 658.8 K87P 2012 | CHECK SHELVES |
Chula Business School Library | 658.8 K87P 2012 | CHECK SHELVES |
Chulalinet's Book Delivery Request