“ABC Furniture” is a furniture shop located in Bang Pu, Samutprakarn that sells household and office furniture. It focuses on complete service with attention in every step to provide customers with convenience and offer them quality products at reasonable prices. Satisfying and impressing customers this way, they keep coming back for more services. Initially, the business used stability strategy in corporate strategy because the growth rate of furniture industry was not high, and the industry began to run into the maturity stage in product life cycle. The business may choose growth strategy later to help grow in the future if the situation is appropriate to invest for expanding business. About the business growth strategies, the market penetration is used in the short term, and the market development is used in the long term, in order to expand business market into the new groups of customer with existing products and use all operating strategies properly and harmoniously. The way to make business profitable, which is the main goal of all business organization, needs good plan and good management in all fields, such as inventory management, supply chain management, public relation, planning and managing in human resource, and so on, to make business competitive in furniture industry and succeeded in the long run.
