The first foundation: your bargaining style. -- The second foundation: your goals and ecpectations. -- The third foundation: authoritative standards and norms. -- The fourth foundation: relationships. -- The fifth foundation: the other party's interests. -- The sixth foundation: leverage. -- Step 1 : preparing your strategy. -- Step 2 : Exchanging information. -- Step 3 : Opening and making concessions. -- Step 4 : Closing and gaining commitment. -- Bargaining with the devil without losing your soul: ethics in negotiation. -- Conclusion: on becoming an effective negotiator.

1. Negotiation
2. Persuasion (Psychology)