แผนธุรกิจร้านเสื้อผ้าและเครื่องแต่งกายออนไลน์บนเฟสบุ๊กแพลตฟอร์ม / สรัญญา เตชะมโนดม=Business plan for online fashion clothing on facebook platform / Sarunya Taechamanodom
This individual study’s objective is to develop a business plan for an online clothing and accessories store on Facebook, which is a new platform for online commerce. The researcher sees the opportunity and potential in creating an online clothing and accessories business that makes use of e-commerce and the popularity of social network such as Facebook to cater to women’s different needs and behavior in selecting clothing items. The plan is enhanced by the introduction of the programs that make buying clothes and accessories online a more convenient and fun experience, for example “Match Me Feature” which helps in comparing the shape of the body and the size of clothes, and also “Calculator Feature” which helps keep track of the money spent for each purchase. For this project, the researcher studied the approaches and factors that have an impact on online clothing and accessories industries, including the analysis of Macro Environment, Industries Environment, Competitors, and also consumers, then use the information gathered to set the direction of the business and also applies other plans where possible. The results from the study and the speculation found that this business will pay back in two years and two months with Internal Rate of Return (IRR) of 63% and the Net Present Value (NPV) is 988,506.61 Baht so this project can offer a satisfaction rate of return. Therefore, this business plan makes a very interesting opportunity for a real business.
