แผนธุรกิจเว็บไซต์บริการออกแบบสื่อทางการตลาดด้วยระบบการกระจายงานสู่มวลชน / ภัทรุตม์ แก้วสอาด=Business plan for marketing media design service by crowd-sourcing website / Pattarut Kaewsa-Ard
The main purpose of this individual study is to develop a business plan for “crowdo.com” website, online design service website. Business model of the website is combined of crowd-sourcing and e-marketplace, design e-marketplace. As it’s observed that there’re opportuinities in this particular market. This study is complied from both primary and secondary source of data, such as a collection of questionnaires, in-depth interview, market research journals, internet and related website. In this study, the researcher focuses on business related datas, ideas and theoried to provide an analysis on the industries, competitors, consumers and internal management. These analyses will serve as a foundation for business direction and strategies. In summary, it is found that the online design service website market still has a room for the newcomer to grow and prosper in this market, because of the market still in the growth state, especially in the use of crowd-sourcing business model that never seen before in Thailand. On initial assessment, it is believed that, if conducts properly, an investment on this market could yield an NPV 4,269,006 Thai baht, discount rate of 10 percent for 5 years, with an IRR value of 170 percent and break-even with in one year and five months.