Political marketing: the cause of an emerging democratic deficit in Britain? -- Square Peg, round hole? Can marketing-based concepts such as the 'Product' and the 'Merketing mix' have a useful role in the political arena? -- A conceptual model of political market orientation -- Membership benefits, membership action: Why incentives for activism are what members want -- Vote winner or a nuisance: email and elected politicians' relationaship with their constituents -- Electoral participation and non-voter segmentation -- Young people's attitudes towards British political advertising nurturing or impeding voter engagement? --Marketing government reforms -- Political marketing segmentations-the case of UK local government -- The impact of new technology on the communication of parliamentary information -- Political campaign advertising: believe it or not -- An exploratory assessment of voter and governmental interface on pertinent facing American children and youth -- Marketing military service: benefits segmentation based on generalized and restricted exchange -- Political issue promotion in the age of 9-11 -- Political opinion leadership and electoral behavior

1. Marketing -- Political aspects
2. Political campaigns
3. Campaign management