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TitleThe problem of political marketing
Author Heather Savigny
Imprint New York : Continuum, 2008
Descript ix, 147p. ; 24 cm


Political marketing: literature and practice. -- ... And rational choice theory. -- Implementing marketing in politics. -- Ideology. -- The language of political marketing. -- Marketing and malaise. -- Conclusion: political marketing--a challenge to cemocracy.

Marketing -- Political aspects Campaign management

Political Science Library324.73 S267PCHECK SHELVES

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