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TitleDecision equity : the ultimate metric to connect marketing actions to profits
Author Piyush Kumar, Kunal Gupta
Imprint New York, NY 10017) : Business Expert Press, 2011
Edition 1st ed
Descript xiii, 181 p. : ill. ; 21 cm

CONTENT

Part I. Competing by verification -- 1. Harnessing the power of data -- 2. The cost of intuition- based decision making -- 3. Ten questions to ask your mental models -- 4. Paradigm cycles and strategy prisons -- Part II. Decision equity -- 5. The ultimate management metric -- 6. Understanding decision equity: a flow-based approach -- 7. Linkage analysis: the engine that powers decision equity -- 8. The decision equity metric: operationalization -- Part III. Pursuing excellence through decision equity -- 9. A best practice approach to linkage analysis -- 10. Developing a linkage orientation -- Epilogue -- Appendix: The "analytical tools" of linkage analysis -- Notes -- References -- Index


Marketing -- Decision making

LOCATIONCALL#STATUS
Chula Business School Library658.802 K96D 2011CHECK SHELVES

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