This Survey research purposes to study Yoga Behaviors and Marketing Mix Strategies affecting Consumer Selection of Yoga Centers in Bangkok Area. Structured questionnaires were used as a tool of the studying by non-probability sampling with 300 samples. It has found that Major practitioners are women aging between 21-30 year old, holding bachelor degree with a career as a private staff and average monthly income about 20,001- 30,000 baht. For the yoga behavior of these people, it’s found that most of the practitioners practice Yoga for strength and flexibility at 18.00 am onwards, with mostly three times per week. According to reason of practicing Yoga for four highest ranking are losing weight / keeping good shape, mediation for mental wellness and memory, good personality and last for detoxification. Most of the yoga practitioner has been invited from friends and families and fitness center and yoga studio are the most popular place for Yoga practice. In addition, consumers take Physical Evidence of marketing mix as the most important determinant in selection Yoga center while taking the other six marketing mixes which are (1) products and services, (2) price, (3) distribution channels, (4) promotion, (5) people and (6) process as the supplementary factors. Furthermore we have found that demographic factors are associated with yoga behavior. Also consumers identified by demographic characteristics pay attention to different marketing mixes except for the physical evidence.
