แผนธุรกิจเครื่องกรองน้ำดื่มมารีนเพียววอเตอร์ / พีรดา วิบูลย์วุฒิวงศ์=Business plan for Water Purification “Marine Pure Water”/ Peerada Wiboonwutthiwong
Business plan for “Marine Pure Water” was prepared with the aim to study internal and external environment, competitors and market conditions in general that affect the business of water purifier “Marine Pure Water” in order to use this information for the purpose of analyzing market, customers and strategies at different levels appropriate to the real world of business as well as to be a guideline to improve an operation of an organization both present and in the future. This study emphasizes on drinking water purifier industry which is currently in growth period driven by the external environment as a result of consumer behavior, real estate such as growing condominium lifestyle and environment factors, etc. There are 4-5 main competitors. Generally, water purifiers sold in the market are expensive and its efficiency varies depending on competence of each brand. It is significant to find the right and competitive strategies for the business to compete in the market. Therefore, a proper business plan in the current market conditions should be the growth competition model with the focus being market penetration and market development as well as product development. It is significant to create competitive advantage by reducing costs, differentiating products, providing better services, finding best personnel, buying good raw materials, creating atmosphere inside the store, etc. These are the factors that generate continually growth for the business in the future and help reduce risks in conducting business.
