The business plan for Non Fat Hairy Basil Powder Sausage aims to study the environment and internal factors, including analysis of business’s strengths, weakness, opportunities, threats and consumers’ buying factors within Bangkok. All of this for find out how affect the opportunities and potential for business growth and develop the business plan which covers the marketing, production, operation and financial. Reliable information from secondary sources was gathered. Primary data from the preparation of questionnaires to collect data from target groups within Bangkok of 232 results was also performed. Including visited sausage factory at Rajamangala University of Technology Krungthep under control by Assistant Professor thaned isaramongkolpun. The study found that opportunities and potential for business growth continues and trend to grow in the future. One reason is Healthy trend that make consumer buy quality goods and goods for health. And other one is a Living in a hurry of city life make consumer choose ready to eat more. Therefore non Fat Hairy Basil Powder Sausage can meet their needs. Developing the business plan, the company uses the product differentiation strategy. It will focus on nutrition that more than original sausage in addition can reduce fat absorption too. The Company creates brand awareness to make consumer recognize and consume the product. This Business plan has payback period in 2 years and 2.83 months, NPV = 1,367,708.67 Baht and IRR = 46.78 %, which has WACC equal 21 %. This business has high investment attractiveness and can make profit continued.
