ความเป็นไปได้ในการจัดตั้งธุรกิจร้านอาหารเพื่อสุขภาพบริเวณซอยทองหล่อ / พรรณวดี ทุมโฆสิต=The feasibility study of a healthy restaurant in Thonglor Area / Panvadee Toomkosita
This is a feasibility study of a project to open a healthy restaurant at Soi Thonglor in the perspectives of marketing, operation and finance including strategies to operate a healthy restaurant. The result of the feasibility study in marketing shows that the competition of healthy restaurants around Soi Thonglor is high, however, there is still an opportunity because of the trend of health consciousness and the number of people that come to Soi Thonglor for meals that is very high. The result of the study in the behavior of eating healthy diet around Soi Thonglor shows that the target customers are working people with a high income and pay attention to cleanness, service and quality of food. The result of the feasibility study in operation shows that personnel, selection of quality raw materials are important to ensure customer satisfaction. The result of the financial feasibility study shows that project’s Net Present Value (NPV), Internal Rate of Return (IRR) and Payback Period are 13,347,876 Baht, 144% and 0.725 years respectively. Therefore, this project is feasible financially.
