The main purpose of this individual study is to guide a business plan for Yakusoku video game shop. As it is observed that there are opportunities in this particular market. From the daily life observation, the problems that encounter many customers are deception and counterfeit products, which are consistent to the questionnaire results that showed up that the most important factor for the customer decision is the video game shop reliability. The business plan for Yakusoku video game shop will focus on two main factors. The first one is to build the reliability of the shop by the modern management systems, advertising on the trusted media and many strategies to respond to what customers want. The second one is to differentiate for the business to attract customers and build relationships with customers in the long run. The store will offer customers the points to exchange for rewards or discounts along with collecting customer data that will be used for customer relationship management program. The investment in this business plan is expected that the business could be reached the break-even point within one year and a quarter year, yield an net present value (NPV) of 1,233,643.32 Baht with an internal rate of return (IRR) at 34.49%.
