แผนธุรกิจ โรงแรมสำหรับการท่องเที่ยวเพื่ออายุวัฒนะสำหรับผู้สูงอายุ : บ้านคีรีสราญ / ฐิตารีย์ วิถีสวัสดิ์=Business plan wellness hotel for senior, Bann Kirisaran
This special project was to study the hospitality plan for wellness tourism under the name of Bann Kirisaran Wellness Resort, which consisted of 32 rooms on 8,000 square metres at Pakchong Nakornratchasima. This study provided the analysis of primary and secondary data in order to create a business plan, and strategies that contain marketing plan, operation plan, human resource plan, financial and investment plan, and risk management. From the result of interview, there were 62% of total who prefer to stay in wellness hotel. Therefore, this study applied the result of interview so as to make an operation plan for the hotel such as the selection of place, the building and service for senior, the appropriate price, the training class for employee, the selection of public relation and advertising, and the creation of service processes. The feasibility study of financial section, found that Bann Kirisaran Wellness Resort used the fund 75,707,500 bath, which separated to the equity section 30 million baht, the debt section 54 million baht, and weighted average cost of capital (WACC) 8.31%. From the assumption and financial plan, this project should make an investment because net present value (NPV) equals 41,629,900.60 baht and internal interest rate equals 21.87 % that higher than cost of capital of this project. Finally, this payback period of the project equals 5 years.
