To study gender portrayal and stereotype presentation in sports news photographs, to find the answers of the 3 objectivities: 1) to investigate the quantity, precedence giving and content of female and male in sports news photographs presentating; 2) to analyze gender portrayal and stereotype in sports news photographs presentating, and; 3) to analyze role of daily newspaper in gender portrayal and stereotype presentating. The research methodology was based on a quantitative approach; content analysis of sports news photographs, which obviously presented on 3 daily newspaper types in January 2012. And main tool of information collecting is standardized coding sheet. A total of 2,041 sample sports news photographs and captions were collected. The findings areas as follows: 1. In the quantity, the appearance of female and male in sports news photographs is severely imbalanced, male was more than female. As the precedence giving, male was more given precedence than female. However, in majority, male and female were present in the same content. 2. Finally, 7 types of gender stereotypes were identified: 1) sport is an area of men; 2) generally men have sports skills; 3) men have a directly role in sports; 4) men are fighters; 5) women are supporter; 6) women are the sexual objects of men, and; 7) women are gentleness. However 3 types of new gender portrayal were also identified: 1) women can be athletes like men; 2) women can grasp some sports area from men, and; 3) men are also gen gentleness in sports area. 3. Daily newspaper represents mass media, acted in the both of reinforcer role and social change mechanism role, be decided by dimension.
