Most of the coffee shops in urban area, they cannot fulfill all needs of office employees who have to punch in and punch out on time and work all day in front of a computer. They have no time for going to a café and having some good drinks when they are overtired during the day. The office employees are potential customers having a large amount of purchasing power and drinking coffee habit. In addition, they can surf the internet more comfortably. From all reasons above, founders have seen an opportunity to do a business named “CoffeeKlick” with a concept “office coffee services”. CoffeeKlick provides a variety of drinks, especially fresh coffee. CoffeeKlick is located in the office building, and grow up by increase in the number of branches. Customers can purchase the orders via online channels, for example web browser or mobile browser. The drinks, then, will be delivered by a delivery man to customer’s workplace within a particular time. The customers will enjoy ordering all the time, because the Customer Relation Management strategy provides appropriate approach for an individual customer in each segment. CoffeeKlick is professionally operated in every section by a number of high quality equipments and raw materials, which are used to produce a plenty cups of coffee and to preserve the temperature. Moreover, information technology is used to collect and analyze customer data. The initial investment is 3,000,000 baht by 100 stocks. Sources of investment funds are from an owner and partners. Payback period is 3 years and 25 days, the Net Present Value (NPV) is 3,126,856.42 baht, and the Internal Rate of Return (IRR) is 49%
