Part 1: Foundations of Internet marketing -- Internet marketing as part of the marketing communications mix -- The Internet value chain -- Business models and strategies -- The direct response and database foundations of Internet marketing -- Part 2: Essential Internet marketing tools -- Online brandiang and video marketing -- Display advertising and other customer acquisition techniques -- Email marketing to build consumer and business relationships -- Search marketing : SEO and PPC -- Social media marketing -- Part 3: Developing Internet marketing strategies and programs -- Lead generation and conversion in B2B markets -- Customer relationship development and retention marketing -- Developing and maintaining effective websites -- Customer service and support in Web space -- Part 4: Evaluating performance and opportunities -- Measuring and evaluating Web marketing programs -- Social and regulatory issues : privacy, security, and intellectual property -- Mobile marketing and related developments

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